The screens section is a great place to get an understanding of any given process in your app.
- Click any of the play buttons to review sessions of users who took that specific path.
- Change the heatmap to see users experience according to phone types (iOS), resolution (Android), OS (Android), and orientations.
- Compare this section from version to version and platform to platform.
Let’s take a look at what we can learn from this section:
- Sessions vs. Impressions: A session shows you how many sessions visited this screen while an impression shows you if this screen was visited multiple times per session. This can indicate users struggling with a process or running into errors and therefore visiting the screen more than expected.
- Average duration on screen: Is the average time ideal? If it’s lower than expected, maybe users are scared off by the amount of fields. If it’s higher than expected, maybe users struggle with something on the screen.
- Inbound/outbound screens: This can show you if users navigate back and forth between a process. You can also see if the screen has a high quit rate or leads to crashes.
- Heatmaps: Heatmaps aggregate the data from all sessions, even those without videos, to help you easily identify any problematic areas for your users. In order for a heatmap to populate, there needs to be at least one video with a visit to this screen. You can very clearly see if there are features users may not be using based on heatmaps. There are a handful of different heatmaps that help you answer questions:
- Taps- helps you see where all of the taps occur on a screen.
- All- In addition to taps, the all tab helps you understand swiping behavior. This becomes handy when looking at search results screens. Are the users swiping too much? Do they actually find what they were looking for?
- First- what is the user’s first instinct when they come to this screen? This helps you learn about your users expectations
- Last- what is the last interaction a user has with this screen? What is the main action they are achieving?
- Unresponsive- this can show you one of two things. 1. There is a functionality issue- the user is tapping on a button that isn’t responsive. 2. There is a design issue- the user is trying to interact with an area of the screen that isn’t meant to be interactive (something that looks clickable, a logo, etc).
- Are all of your screens being captured? Review this article to complete tuneup.